Miguel Rosario is a multilingual journalist, product manager and business analyst with 20 years of experience in desktop publishing as well as content production for print and digital media.
Miguel holds a Bachelor of Arts in Multilingual Journalism from Lehman College in New York City and even before his graduation in 2001, he has actively worked in print and new media outlets.
He has held various positions within the publishing industry, from editor of Mi Zona Hispana (USA) and Terra Networks (USA), content producer of Netmio.com (now Univision.com) and the Web properties of radio stations such as LatinoMix.com (now X96.3 FM) and RadioWado.com. Miguel has also contributed as freelance writer for publications such as Hora Hispana (USA), Pulse! Latino (Mexico), El Universal (Venezuela) and VNY Magazine (USA). He also became business analyst and project manager for Hachette Filipacchi Media and business analyst and product manager at Hearst Magazines.
Major opportunity knocks at his door
In 2004 he was tapped by the publisher of El Universal, one of the largest dailies in Venezuela, to contribute in the launch of a venture start-up in the United States; a community service print weekly called Mi Zona Hispana catered to Hispanics in New York City with a circulation of 50,000 copies free of charge and reaching a total of 250,000 of readers.
For the launch of Mi Zona Hispana, Miguel developed a hyper-local innovative editorial strategy focused on community news, covering local beats from health, to education, immigration, small businesses and real estate, among other topics, all within the five boroughs of NYC. His editorial plan was put in motion with the first edition coming out of the presses that same year. He was quickly made editor of the publication doubling the total pages from 16 to 32 (70% editorial and 30% advertising), making an impact in the community, getting noticed by other major publications such as The New York Times (read “A Race Lost, but a Bit of Lace Reveals a Latin Future“) and earning the praise of local community leaders.
As part of a large-scale social responsibility initiative in 2006, Miguel partnered with the Department of Consumer Affairs in NYC to cover the city’s Earned Income Tax Credit Campaign unveiling an extensive editorial strategy to provide Mi Zona Hispana readers news about the latest changes to the tax laws as well as listings of local organizations that provided free tax preparation services, profiles and in-depth analysis with financial experts, among other related topics. Thanks to his editorial coverage, the publication was awarded a certificate of recognition by the commissioner of the NYC Department of Consumer Affairs (DCA), Jonathan Mintz.
Miguel was also heavily involved in the editorial support and promotion of non-profit organizations such as the Food Bank for New York City, The New York Public Library, the Queens Public Library, the Department of Youth & Community Development, among others.
Learning new skills
Throughout his career, Miguel has had the opportunity to learn new skills. For example he’s also well-versed in search engine optimization (SEO) and eCommerce SEO content production optimizing websites such as XpresSpa.com, ExpressDecor.com, LittleOne’sNook.com and a network of micro-sites for Hachette Filipacchi Media (now Hearst Magazines).
During his tenure at Hachette Filipacchi Media, for example, Miguel made major contributions as business analyst and project manager for the launch of high-profile products and redesigns. One of these was the creation of the Accessories channel for Elle.com in September 2010, reintroduced into the market in print format in 2012 by Hearst with a circulation of 500,000 copies. His extensive editorial and Web product background helped create one of the most popular sections of the Website today.
When Hachette Filipacchi Media was acquired by Hearst Magazines in 2011, Miguel became an important asset in the redesign and migration of the Hachette sites into the Hearst content management system (CMS) platform, working as lead business analyst for Woman’sDay.com and ElleDecor.com. The projects took full advantage of Miguel’s knowledge and expertise of the Hachette brands and business completing the project in time and in budget.
At Hearst, Miguel was made the dedicated business analyst and product manager for the home decor vertical which included the Web properties of ElleDecor, HouseBeautiful, CountryLiving, Veranda and Town&Country. It was with the site redesign of Town&Country that he was first introduced to the responsive Web design concept, partnering with the design, sales and editorial teams as well as project stakeholders to launch what was to become the first fully responsive websites of the organization. The site successfully launched in January 2013, earning accolades within the publishing industry and increasing its pageviews by more than 300%.
Recently, Miguel received certificates in business analysis and business intelligence after completing his continuing education studies at Villanova University.
Miguel enjoys reading and keeping up to-date with industry news. He also loves to travel and his mobile gadgets.
Scrum Alliance – Certified Scrum Product Owner, 2015
Villanova University – Certificate, Business Analysis & Business Intelligence, 2013
Lehman College – Bachelor of Arts, Journalism, 2001
American University of Rome – Study Abroad Program, Journalism, 2001